DOAM Services
Know Your Complete Advertising Footprint
AI-Powered Advertising Compliance For Modern Dealerships
Dealer Online Advertising Monitoring (DOAM) by JTZ Enterprise leverages the power of AI to help your dealership identify Processing/Documentation Fee Disclosure Violations and five additional advertising regulation violations in social media posts, dealer-specific websites and third-party classified sites.
Complete Digital Coverage
Protection Across
Dealer
Websites
And Social Media
Dealer Dedicated Website Monitoring
It is true that every dealership has a website these days. What is also true is that most dealerships have more than one website dedicated exclusively to their sales efforts and it is not uncommon for a dealership to not be aware of all the websites they have. Advertising partners, DMS providers, and other vendors often offer "free website advertising" with their packages as further enticement to enroll in their services and chances are you have more than just the one main website advertising your dealership.
We do not just ask you for your website address. Instead, we use AI and our partnerships with Google and DuckDuckGo to find as many as 200 Dealer Dedicated Websites advertising your vehicle listings. Our research has found the average dealership has 3.4 Dealer Dedicated Websites with some franchises topping out at more than a dozen such websites. If any one of those websites is in violation you are on the hook with regards to State and Federal fines and enforcement regardless of whether or not you were aware that website exists.
Social Media Monitoring
It is not uncommon for a dealership to advertise on Facebook and/or TikTok. However, it is even easier for your Sales Associates to also advertise your vehicles for sale on these platforms. Even if you have the strongest Employee Agreement in place that prevents or restricts how your salespeople advertise on Social Media, how do you really know what is going on without your knowledge or approval?
When you enroll in DOAM's Social Media Monitoring Services we find not just Social Media Posts and Advertisements belonging to your dealership, we also search the Marketplace posts made by your Salespeople. We then list for you the social media advertisements found and identify any that are considered not to be compliant with State and Federal law.